A cracked screen no longer has to mean an expensive repair bill. Play has launched Screen Protection, a new insurance solution designed to provide comprehensive support for some of the most common types of damage affecting consumer electronics. Developed in partnership with SPB Polska and Axeria, the insurance is available for PLN 20 per month, with the first month offered free of charge.
The new product expands Play’s insurance portfolio and has been designed around the real needs of customers. Unlike many standard market solutions, Screen Protection covers a broad range of devices, including smartphones, smartwatches, tablets, laptops, televisions and projectors.
Comprehensive Protection and Door-to-Door Service
The insurance covers accidental screen damage and, in the event of liquid damage or electrical surge, extends protection to all affected components of the device, provided that the screen has also been damaged.
Key customer benefits include:
- Comprehensive repair following screen damage – if a device is dropped and the screen is damaged, the insurance also covers the repair of other components affected by the same incident, such as the casing, buttons or camera modules.
- Protection against liquid damage and electrical surges – all damaged components are covered, provided that the screen has also been affected.
- Convenient door-to-door service – damaged equipment is collected from the customer within 24 hours of the claim being reported and returned directly to the specified address after repair.
- Guaranteed repair times and quality standards – smartphone repairs performed by authorized service centers are completed within up to 5 business days, while larger devices such as laptops, televisions and projectors are repaired within up to 10 business days.
- Replacement devices and flexible settlement options – customers may receive a replacement device during the repair period. In the event of a total loss, they can choose between receiving a new device or a cash settlement.
A Partnership Strengthening Customer Protection
The new service is the result of a strategic partnership between Play, SPB Polska and Axeria.
Play is one of Poland’s leading telecommunications operators, recognized for its innovative offers and strong focus on customer experience.
SPB is one of Europe’s leading embedded insurance specialists, providing insurance solutions integrated into products and services. The company manages large-scale protection programs for major telecommunications operators across Europe, helping protect more than 50 million customers.
Axeria is an international insurer specializing in the development of innovative and scalable protection solutions tailored to the evolving needs of consumers and business partners.
Availability and Introductory Offer
Screen Protection is available for PLN 20 per month. To allow customers to experience the benefits of the new solution without any upfront cost, Play offers the first month of protection free of charge.
Insurance as a Driver of Customer Value
The launch of Screen Protection demonstrates how insurance is evolving from an optional add-on into a key component of customer value propositions, helping build trust, loyalty and long-term customer relationships.
The partnership between Play, SPB and Axeria reflects the growing role of embedded insurance in delivering tangible customer benefits while creating sustainable competitive advantages for businesses. Through innovative, accessible protection solutions, insurance is becoming an increasingly important element of the overall customer experience.