SPB delivered seamless digital warranties for a leading French used-car brand, elevating buyer confidence, satisfaction, and recurring revenue potential.
Challenge
A leading French specialist in the used vehicle market wanted to enrich its commercial offering by providing customers with mechanical breakdown warranties through a 100% online subscription journey.
The objective: offer flexible, high-value protection options that reassure buyers and strengthen the attractiveness of its used-vehicle catalog.
SPB Solution
SPB deployed an entirely digital warranty model with two coverage levels:
- a premium warranty including all vehicle parts except for wear parts,
- a “listed parts” warranty covering essential components such as the engine, gearbox, axle, fuel injection system, and electronic assistance systems.
Both warranties offered flexible durations, no maximum coverage reimbursement limit, and were designed to deliver exceptional value. The 100% online subscription ensured a smooth, fast, and autonomous customer experience.
Impact
The partner now offers a high-impact protection service that boosts customer confidence. The digital model reduces friction, enhances satisfaction, and increases sales conversion – while providing the retailer with a new source of recurring revenue through high-value warranties. This additional service represents a real net profit margin for the key account client.
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