SPB integrated mechanical breakdown cover into a Belgian automotive leader’s sales journey, enhancing trust, loyalty, and long-term revenue growth.
Challenge
A major player in the Belgian automotive sector wanted to strengthen its value proposition by offering customers reliable mechanical breakdown coverage for both new and used vehicles. The objective was to increase customer satisfaction, build long-term loyalty, and introduce value-added services that could also generate additional revenue.
SPB Solution
SPB deployed a comprehensive mechanical breakdown warranty program fully integrated into the partner’s insurance program
The solution was designed to be simple, scalable, and frictionless, enabling customers to access protection seamlessly now of purchase – whether for a new or used vehicle.
Impact
The automotive partner now benefits from a reinforced offer that significantly boosts customer satisfaction and loyalty. The program also provides a new revenue stream through high-value services while enhancing the overall customer experience with a smooth, integrated journey.
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