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SPB launches Cirkl Partners, its new services brand

SPB Group is accelerating its efforts in the circular economy sector by launching Cirkl Partners, its new brand dedicated to repair, reconditioning, and recycling services for everyday items.

Thanks to a technological platform that maximizes proximity, speed, and quality of services, SPB aims to coordinate, commission, and manage its networks of electronic and household appliance repair service providers established in several European countries. SPB’s partners, whether insurers or distributors, benefit thus from expertise that allows them to reduce their environmental footprint while providing greater customer satisfaction.

“We are convinced that integrating a circular economy approach into our business model represents an opportunity for our partners because it meets growing consumer expectations. The merger of the SPB Group’s repair and replacement services activities under the Cirkl Partners brand was a natural step in providing the most comprehensive after-sales service and second-life expertise. We offer a comprehensive, simple, and seamless service offering, and above all, we support companies in reducing their environmental impact.”

Mathieu SEBASTIEN, CEO of SPB Group