SPB enabled a leading e-commerce platform to embed multi-product protection seamlessly, boosting satisfaction, loyalty, conversion, and recurring revenue through frictionless digital journeys.
Challenge
A leading e-commerce company needed to deploy comprehensive protection programs covering a very broad range of products – electronics, household items, textiles, and more – against multiple risks (breakage, theft, malfunction, damage, etc.). The objective: offer value-added services that strengthen customer loyalty, with different coverage levels such as repair, assistance, or reimbursement.
SPB Solution
SPB designed a fully integrated insurance model aligned with the partner’s digital ecosystem.
Key components included:
- multi-risk, multi-product protection programs,
- several coverage levels adapted to each customer segment,
- subscription integrated at multiple touchpoints throughout the sales process to maximize engagement,
- Single Sign-On (SSO) from the partner’s customer portal, ensuring a smooth and secure claims journey.
This end-to-end integration enables a seamless experience from purchase to claim declaration.
Impact
The e-commerce leader now offers a frictionless embedded protection service that enhances customer satisfaction and supports loyalty.
Operational efficiency is improved through streamlined digital processes and SSO-based claims submission, while the partner benefits from increased conversion, stronger retention, and new recurring revenue streams.