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Charlotte Laour appointed Communications Director


Charlotte Laour has joined SPB as Group Communications Director. 

She will manage the internal (values, commitment, employer brand) and external (positioning, image of the various brands, advertising) communication needs of the SPB Group. Based in Paris – La Défense, she reports directly to Jean-Marie Guian, CEO of SPB Group.

"I am delighted with the recruitment of Charlotte, whose experience and drive will enable SPB to build – both externally and internally – an image as a leading European insurance and everyday services group."

Jean-Marie Guian

CEO of SPB Group

She has an MBA, specialisation in marketing, and has worked in several companies in the insurance sector. Between 2011 and 2014, Charlotte developed communication within Mutuelle Générale des Affaires Sociales (MGAS) before joining Laboratoire CARRARE in 2015. Three years later, she became head of editorial communication at La France Mutualiste, then joined Cegedim Insurance Solutions in 2020 as head of communication and press relations.

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