SPB in the UK & Ireland

As part of the wider SPB Group, we design and deliver high‑performing embedded insurance and protection programmes that help leading UK brands build loyalty, unlock new revenue, and elevate the customer experience. We combine deep understanding of the UK market with the scale, technology, and operational capability of a major European organization, giving our partners the best of both worlds.

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(01)

Drive growth through integrated customer journeys

We design and deliver protection and service programmes – including insurance, warranties, claims handling, TPA, and cyber solutions – that fit naturally into your customer experience. By integrating protection at the right moments, we increase conversion, strengthen loyalty, and build long-term brand value.

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Simplify delivery and reduce operational complexity

We act as an extension of your brand, delivering protection solutions directly to consumers or SME audiences. Our shared infrastructure and technology reduce cost, improve efficiency, and remove the operational burden of launching, managing, and scaling protection programmes.

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Deliver end-to-end impact with a single trusted partner

From program design and underwriting support with A-rated underwriters, through claims handling, repair logistics, and customer service, we bring everything together in one seamless model. This approach improves performance, extends product lifecycles, and supports sustainability and circular-economy goals.

Industries we support in the UK

Telco

Boost ARPU and reduce churn by embedding insurance across your telecom journeys. Secure high‑value devices, deliver uninterrupted service, and turn every incident into a loyalty moment while generating recurring revenue at scale.

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Retail & e-commerce

Boost conversion, lift AOV and unlock recurring revenue by embedding insurance at checkout and post‑purchase. Reduce risk perception, turn claims into positive experiences, and fuel long‑term loyalty beyond the initial sale.

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Banking

Boost revenue and deepen loyalty by embedding seamless, compliant insurance into your app, card and payment flows—delivering measurable business impact with zero added complexity.

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Travel

Boost booking conversion and margins by embedding insurance across the customer journey – from booking to post-trip. With mobile-first, 24/7 support, turn disruptions into opportunities to increase customer satisfaction, and drive repeat bookings.

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Automotive

Grow revenue and loyalty by embedding mechanical breakdown warranty for all vehicles. Reduce ownership risk, keep drivers engaged long after the sale, and turn reliability into a long‑term value driver across mobility solutions.

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Brands for business professionals

Citymain

Specialists in Claims administration :
For over 30 years Citymain Administrators have provided and administered white label lifestyle insurance schemes on behalf of underwriters, brokers and our customer facing clients. Supporting routes to market for banks, financial institutions, retailers, manufacturers and distributors.`

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Burnett

Experts in Insurance and warranty solutions
Burnett & Associates provides insurance and warranty policies for small and medium sized companies and public sector organisations, including schools and academies. Specialising in policies for all types of technology including laptops, tablets, printers and servers as well as equipment with specialist applications.

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Insurance 2go

Online gadget insurance for businesses
Insurance2go Business provides mobile phone and gadget insurance directly to businesses.
Offering two insurance policies with an optional VIP replacement service, Insurance2go Business helps businesses protect their gadgets from accidental damage, malicious damage, theft and more.

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Brands for consumers

Insurance2go

Specialists in insurance for mobile products :
Since 2007 Insurance2go has provided great value mobile phone and gadget insurance within the UK. They constantly review and monitor their policies and the smartphone market to make sure their products always offer the best cover.
Insurance2go offers a 100% digital customer journey for taking out insurance and claims management, fully compliant with the regulations.

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CoverMe4

Experienced lifestyle insurance providers :
SPB Group owns and operates CoverMe4 who provide lifestyle insurances for Insulin Pumps for people with type 1 diabetes and flexible mobile phone insurance.
CoverMe4 has over 40 years industry experience and strong relationships with key manufacturers and distributors within the United Kingdom.

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BetterBuy

Experts in online mobile phone insurance :
BetterBuy is an online mobile phone insurance provider, offering one simple mobile phone insurance policy. Part of the SPB UK and Ireland brand, customers can get comprehensive phone insurance instantly.

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