Our News • Business
SPB launches Cirkl Partners, its new services brand
02.07.2025
SPB Group, European leader in affinity insurance, is accelerating its efforts in the circular economy sector by launching Cirkl Partners, its new brand dedicated to repair, reconditioning, and recycling services for everyday items.
We are convinced that integrating a circular economy approach into our business model represents an opportunity for our partners because it meets growing consumer expectations. The merger of the SPB Group’s repair and replacement services activities under the Cirkl Partners brand was a natural step in providing the most comprehensive after-sales service and second-life expertise. We offer a comprehensive, simple, and seamless service offering, and above all, we support companies in reducing their environmental impact.
We are convinced that integrating a circular economy approach into our business model represents an opportunity for our partners because it meets growing consumer expectations. The merger of the SPB Group’s repair and replacement services activities under the Cirkl Partners brand was a natural step in providing the most comprehensive after-sales service and second-life expertise. We offer a comprehensive, simple, and seamless service offering, and above all, we support companies in reducing their environmental impact.
Mathieu SEBASTIEN
SPB Group’s CEO
