SPB Group, European leader of embedded insurance, is pleased to announce the arrival of Guillaume Demartin as Head of Corporate Development. In this strategic role, Guillaume will contribute to the execution of the Group’s external growth roadmap, supporting the identification, assessment and development of partnerships that strengthen SPB’s long‑term positioning across Europe.
Bringing solid experience in Transaction Diligence and strategic advisory from EY-Parthenon, Guillaume adds strong analytical capabilities and a proven track record in evaluating growth opportunities, supporting transformation initiatives and guiding organizations through strategic decision‑making.
His expertise will be instrumental in accelerating SPB’s development ambitions, enhancing our ability to seize new opportunities and reinforcing the Group’s commitment to delivering sustained value to partners and customers.