{"id":878,"date":"2025-07-02T08:00:00","date_gmt":"2025-07-02T08:00:00","guid":{"rendered":"https:\/\/spb-wordpress-001-gvcsekfkh8cxdcef.francecentral-01.azurewebsites.net\/?post_type=insight&#038;p=878"},"modified":"2026-01-29T13:44:12","modified_gmt":"2026-01-29T13:44:12","slug":"spb-launches-cirkl-partners-new-services-brand","status":"publish","type":"insight","link":"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/","title":{"rendered":"SPB launches Cirkl Partners, its new services brand"},"content":{"rendered":"<section class=\"block --hero-insight --bg-white align wp-block-acf-hero-insight --first --last\">\n    <div class=\"block__inner\">\n\n        <!-- Back Button -->\n        <div class=\"block__back\">\n            <a href=\"..\/\" class=\"block__back-link\">\n                <svg class=\"block__back-icon\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n                    <path d=\"M8 0L0 6L8 12V0Z\" fill=\"currentColor\"\/>\n                <\/svg>\n                <span class=\"block__back-text\">Back to overview<\/span>\n            <\/a>\n        <\/div>\n\n        <!-- Centered Content Section -->\n        <div class=\"block__content\">\n\n            <!-- Read Time + Date -->\n            <div class=\"block__meta\">\n                <span class=\"block__read-time\">3 minute read<\/span>\n                <span class=\"block__meta-separator\">\u2022<\/span>\n                <time class=\"block__date\" datetime=\"2025-07-02T08:00:00+00:00\">\n                    02\/07\/2025                <\/time>\n            <\/div>\n\n            <!-- Title (H1 in violet) -->\n            <h1 class=\"block__title\">\n                SPB launches Cirkl Partners, its new services brand            <\/h1>\n\n            <!-- Pills: Category and Tags -->\n            <div class=\"block__pills\">\n                                    <a href=\"https:\/\/www.spb.eu\/pl\/insights\/?category=news\" class=\"block__pill --category\">\n                        News                    <\/a>\n                \n                                                            <a href=\"https:\/\/www.spb.eu\/pl\/insights\/?tag=circular-economy\" class=\"block__pill --tag\">\n                            Circular economy                        <\/a>\n                                                <\/div>\n\n            <!-- WYSIWYG Content -->\n                            <div class=\"block__article-content\">\n                    <p style=\"text-align: left\"><strong>SPB Group is accelerating its efforts in the circular economy sector by launching Cirkl Partners, its new brand dedicated to repair, reconditioning, and recycling services for everyday items.<\/strong><\/p>\n<p style=\"text-align: left\">\n<p style=\"text-align: left\">Thanks to a technological platform that maximizes proximity, speed, and quality of services, SPB aims to coordinate, commission, and manage its networks of electronic and household appliance repair service providers established in several European countries. SPB&#8217;s partners, whether insurers or distributors, benefit thus from expertise that allows them to reduce their environmental footprint while providing greater customer satisfaction.<\/p>\n<blockquote>\n<p style=\"text-align: left\">&#8222;We are convinced that integrating a circular economy approach into our business model represents an opportunity for our partners because it meets growing consumer expectations. The merger of the SPB Group&#8217;s repair and replacement services activities under the Cirkl Partners brand was a natural step in providing the most comprehensive after-sales service and second-life expertise. We offer a comprehensive, simple, and seamless service offering, and above all, we support companies in reducing their environmental impact.\u201d<\/p>\n<p style=\"text-align: right\"><strong>Mathieu SEBASTIEN, <\/strong>CEO of SPB Group<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-879\" src=\"\/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" srcset=\"\/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb-300x201.jpg 300w, \/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb.jpg 374w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":879,"template":"","meta":{"_acf_changed":true},"categories":[146],"tags":[27],"class_list":["post-878","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-news","tag-circular-economy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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Embedded insurance Creating impact\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T13:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spb.eu\/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"374\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/\",\"url\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/\",\"name\":\"SPB launches Cirkl Partners, its new services brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.spb.eu\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb.jpg\",\"datePublished\":\"2025-07-02T08:00:00+00:00\",\"dateModified\":\"2026-01-29T13:44:12+00:00\",\"description\":\"A new brand dedicated to repair, reconditioning, and recycling services for everyday items.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/#primaryimage\",\"url\":\"\/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb.jpg\",\"contentUrl\":\"\/wp-content\/uploads\/2026\/01\/CirklPartners-Logo_ActuWeb.jpg\",\"width\":374,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spb.eu\/pl\/insight\/spb-launches-cirkl-partners-new-services-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.spb.eu\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.spb.eu\/pl\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SPB launches Cirkl Partners, its new services brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spb.eu\/pl\/#website\",\"url\":\"https:\/\/www.spb.eu\/pl\/\",\"name\":\"SPB Group - 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