Challenge
A major mass‑retail player wanted to launch a fully embedded insurance program integrated directly into the in‑store shopping journey and online purchases.
Their goal: provide comprehensive protection across a wide range of high‑value products—smartphones, laptops, televisions, game consoles, and household appliances—covering breakdown, theft, accidental damage, and even cyberattacks, while driving customer satisfaction and additional revenue.
SPB Solution
SPB deployed a multi‑category, multi‑risk insurance program offering both refunds or refurbishment depending on the case.
The solution is:
- fully integrated into the shopping journey,
- available online and points of sale,
- supported by API connections between SPB systems and the retailer’s environment for real‑time, seamless processes.
This embedded model allows customers to purchase insurance with ease, whether they shop in‑store or online.
Impact
The retailer now offers a highly attractive and value‑added insurance protection that significantly improves consumer satisfaction.
The program also drives additional revenue through insurances sales and supports loyalty by providing customers with peace of mind and a smooth, end‑to‑end experience.