{"id":14367,"date":"2026-07-23T09:00:00","date_gmt":"2026-07-23T09:00:00","guid":{"rendered":"https:\/\/spb-wordpress-001-gvcsekfkh8cxdcef.francecentral-01.azurewebsites.net\/insight\/play-spb-polska-et-axeria-lancent-une-nouvelle-assurance-protection-ecran-pour-proteger-les-appareils-electroniques-du-quotidien\/"},"modified":"2026-07-23T10:01:46","modified_gmt":"2026-07-23T10:01:46","slug":"play-spb-polska-et-axeria-lancent-une-nouvelle-assurance-protection-ecran-pour-proteger-les-appareils-electroniques-du-quotidien","status":"publish","type":"insight","link":"https:\/\/www.spb.eu\/fr\/insight\/play-spb-polska-et-axeria-lancent-une-nouvelle-assurance-protection-ecran-pour-proteger-les-appareils-electroniques-du-quotidien\/","title":{"rendered":"Play, SPB Polska et Axeria lancent une nouvelle assurance \u00ab Protection \u00c9cran \u00bb pour prot\u00e9ger les appareils \u00e9lectroniques du quotidien"},"content":{"rendered":"<section class=\"block --hero-insight --bg-white align wp-block-acf-hero-insight --first --last\">\n    <div class=\"block__inner\">\n\n        <!-- Back Button -->\n        <div class=\"block__back\">\n            <a href=\"..\/\" class=\"block__back-link\">\n                <svg class=\"block__back-icon\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n                    <path d=\"M8 0L0 6L8 12V0Z\" fill=\"currentColor\"\/>\n                <\/svg>\n                <span class=\"block__back-text\">Back to overview<\/span>\n            <\/a>\n        <\/div>\n\n        <!-- Centered Content Section -->\n        <div class=\"block__content\">\n\n            <!-- Read Time + Date -->\n            <div class=\"block__meta\">\n                <span class=\"block__read-time\">5 minute read<\/span>\n                <span class=\"block__meta-separator\">\u2022<\/span>\n                <time class=\"block__date\" datetime=\"2026-07-23T09:00:00+00:00\">\n                    23\/07\/2026                <\/time>\n            <\/div>\n\n            <!-- Title (H1 in violet) -->\n            <h1 class=\"block__title\">\n                Play, SPB Polska et Axeria lancent une nouvelle assurance \u00ab Protection \u00c9cran \u00bb pour prot\u00e9ger les appareils \u00e9lectroniques du quotidien            <\/h1>\n\n            <!-- Pills: Category and Tags -->\n            <div class=\"block__pills\">\n                                    <a href=\"https:\/\/www.spb.eu\/fr\/insights\/?category=news\" class=\"block__pill --category\">\n                        News                    <\/a>\n                \n                                                            <a href=\"https:\/\/www.spb.eu\/fr\/insights\/?tag=business\" class=\"block__pill --tag\">\n                            Business                        <\/a>\n                                            <a href=\"https:\/\/www.spb.eu\/fr\/insights\/?tag=poland\" class=\"block__pill --tag\">\n                            Poland                        <\/a>\n                                                <\/div>\n\n            <!-- WYSIWYG Content -->\n                            <div class=\"block__article-content\">\n                    <p><strong>Un \u00e9cran fissur\u00e9 ne doit plus n\u00e9cessairement rimer avec r\u00e9paration co\u00fbteuse. Play annonce le lancement de \u00ab Protection \u00c9cran \u00bb, une nouvelle solution d&rsquo;assurance con\u00e7ue pour couvrir les dommages les plus fr\u00e9quents subis par les appareils \u00e9lectroniques grand public. D\u00e9velopp\u00e9e en partenariat avec SPB Polska et Axeria, cette offre est propos\u00e9e au tarif de 20 PLN par mois, avec un premier mois offert.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Cette nouvelle assurance vient enrichir la gamme de services de protection de Play en r\u00e9pondant aux usages et aux besoins concrets des consommateurs. Contrairement \u00e0 de nombreuses offres du march\u00e9, \u00ab Protection \u00c9cran \u00bb couvre un large \u00e9ventail d&rsquo;\u00e9quipements \u00e9lectroniques, notamment les smartphones, tablettes, montres connect\u00e9es, ordinateurs portables, t\u00e9l\u00e9viseurs et projecteurs.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Une assurance \u00e9cran compl\u00e8te avec service porte-\u00e0-porte<\/strong><\/p>\n<p>La garantie couvre les dommages accidentels affectant l&rsquo;\u00e9cran des appareils assur\u00e9s. En cas de d\u00e9g\u00e2t des eaux ou de surtension \u00e9lectrique, la couverture s&rsquo;\u00e9tend \u00e9galement aux autres composants endommag\u00e9s, \u00e0 condition que l&rsquo;\u00e9cran ait lui aussi \u00e9t\u00e9 touch\u00e9.<\/p>\n<p>Parmi les principaux avantages propos\u00e9s aux clients :<\/p>\n<ul>\n<li>R\u00e9paration compl\u00e8te apr\u00e8s un dommage de l&rsquo;\u00e9cran : lorsqu&rsquo;une chute entra\u00eene la casse de l&rsquo;\u00e9cran, l&rsquo;assurance prend \u00e9galement en charge les autres \u00e9l\u00e9ments endommag\u00e9s lors du m\u00eame incident, tels que le bo\u00eetier, les boutons ou les modules photo.<\/li>\n<li>Protection contre les d\u00e9g\u00e2ts des eaux et les surtensions \u00e9lectriques : l&rsquo;ensemble des composants impact\u00e9s est couvert d\u00e8s lors que l&rsquo;\u00e9cran a \u00e9galement subi des dommages.<\/li>\n<li>Service porte-\u00e0-porte : l&rsquo;appareil est r\u00e9cup\u00e9r\u00e9 au domicile du client dans les 24 heures suivant la d\u00e9claration du sinistre, puis retourn\u00e9 directement apr\u00e8s r\u00e9paration.<\/li>\n<li>D\u00e9lais de r\u00e9paration garantis : jusqu&rsquo;\u00e0 cinq jours ouvrables pour les smartphones r\u00e9par\u00e9s dans des centres agr\u00e9\u00e9s, et jusqu&rsquo;\u00e0 dix jours ouvrables pour les appareils de plus grande taille comme les ordinateurs portables, t\u00e9l\u00e9viseurs ou projecteurs.<\/li>\n<li>Solutions d&rsquo;indemnisation flexibles : les clients peuvent b\u00e9n\u00e9ficier d&rsquo;un appareil de remplacement pendant la dur\u00e9e de la r\u00e9paration. En cas de perte totale, ils ont le choix entre le remplacement de l&rsquo;appareil ou une indemnisation financi\u00e8re.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Un partenariat au service de l&rsquo;exp\u00e9rience client<\/strong><\/p>\n<p>Cette nouvelle offre est le fruit d&rsquo;une collaboration strat\u00e9gique entre Play, SPB Polska et Axeria.<\/p>\n<p>Acteur majeur des t\u00e9l\u00e9communications en Pologne, Play se distingue par ses offres innovantes et son engagement en faveur de la satisfaction client.<\/p>\n<p>&nbsp;<\/p>\n<p>SPB est l&rsquo;un des leaders europ\u00e9ens de l&rsquo;assurance embarqu\u00e9e (<em>embedded insurance<\/em>). Le groupe con\u00e7oit et d\u00e9ploie des solutions de protection int\u00e9gr\u00e9es directement aux parcours d&rsquo;achat et aux services de ses partenaires. Pr\u00e9sent dans de nombreux secteurs d&rsquo;activit\u00e9, SPB accompagne de grands op\u00e9rateurs t\u00e9l\u00e9coms europ\u00e9ens et contribue \u00e0 prot\u00e9ger plus de 50 millions de clients.<\/p>\n<p>&nbsp;<\/p>\n<p>Axeria est un assureur international sp\u00e9cialis\u00e9 dans la conception de solutions de protection innovantes, \u00e9volutives et adapt\u00e9es aux nouveaux usages des consommateurs comme aux besoins des entreprises partenaires.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Une offre de lancement attractive<\/strong><\/p>\n<p>La nouvelle assurance \u00ab Protection \u00c9cran \u00bb est disponible pour 20 PLN par mois. Pour permettre aux clients de d\u00e9couvrir ses b\u00e9n\u00e9fices sans engagement imm\u00e9diat, Play offre le premier mois de couverture.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>L&rsquo;assurance embarqu\u00e9e, un levier de valeur pour les clients<\/strong><\/p>\n<p>Le lancement de \u00ab Protection \u00c9cran \u00bb illustre l&rsquo;\u00e9volution du r\u00f4le de l&rsquo;assurance dans l&rsquo;exp\u00e9rience client. Longtemps consid\u00e9r\u00e9e comme un simple service compl\u00e9mentaire, elle devient aujourd&rsquo;hui un v\u00e9ritable facteur de r\u00e9assurance, de fid\u00e9lisation et de cr\u00e9ation de valeur.<\/p>\n<p>\u00c0 travers ce partenariat, Play, SPB Polska et Axeria confirment la mont\u00e9e en puissance de l&rsquo;assurance embarqu\u00e9e dans les parcours de consommation. En proposant des solutions de protection simples, accessibles et adapt\u00e9es aux usages r\u00e9els, les entreprises renforcent la confiance de leurs clients tout en d\u00e9veloppant un avantage concurrentiel durable. L&rsquo;assurance s&rsquo;affirme ainsi comme un \u00e9l\u00e9ment essentiel de l&rsquo;exp\u00e9rience client moderne.<\/p>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":14366,"template":"","meta":{"_acf_changed":false},"categories":[3],"tags":[94,187],"class_list":["post-14367","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-news","tag-business","tag-poland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Protection \u00c9cran \u00bb pour les clients Play, en partenariat avec SPB et Axeria<\/title>\n<meta name=\"description\" content=\"Play, SPB Polska, and Axeria are launching a new embedded insurance to protect electronic devices against screen breakage, water damage, and power surges\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spb.eu\/fr\/insight\/play-spb-polska-et-axeria-lancent-une-nouvelle-assurance-protection-ecran-pour-proteger-les-appareils-electroniques-du-quotidien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Protection \u00c9cran \u00bb pour les clients Play, en partenariat avec SPB et Axeria\" \/>\n<meta property=\"og:description\" content=\"Play, SPB Polska, and Axeria are launching a new embedded insurance to protect electronic devices against screen breakage, water damage, and power surges\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spb.eu\/fr\/insight\/play-spb-polska-et-axeria-lancent-une-nouvelle-assurance-protection-ecran-pour-proteger-les-appareils-electroniques-du-quotidien\/\" \/>\n<meta property=\"og:site_name\" content=\"SPB Group - 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