There’s plenty to celebrate at SPB UK this week as our direct‑to‑consumer brand, Insurance2Go, brings home a major industry award. We’re delighted to share that Insurance2Go has been named Best Personal Lines Insurer at the 2026 National Insurance Awards. A fantastic recognition of the team’s hard work, energy, and commitment to delivering brilliant customer experiences.
The awards, held at London’s iconic Grosvenor House, shine a spotlight on the most innovative and customer‑driven organisations in the insurance industry. This year, Insurance2Go stood out for its continued focus on transparency, value, and service all qualities that have cemented the brand’s reputation as one of the most trusted providers in the market.
What makes this win even more special is the feedback we receive from the people who matter most: our customers. Insurance2Go is rated Excellent on Trustpilot, with reviews highlighting the simplicity of our policies, the speed of our claims handling, and the support offered when customers need us most.
Alongside this, the brand’s average Net Promoter Score of 79 shows just how strongly customers feel about recommending us to others. This level of loyalty is a huge source of pride for our teams and an important indicator that our customer‑first approach is working.
Over the past year, Insurance2Go has invested heavily in improving its products and services, making protection clearer, faster, and more accessible. But while this award marks a major milestone, we’re far from done. We’re excited to continue delivering against our ambitious roadmap evolving and enhancing the Insurance2Go experience, expanding our product offering, and strengthening our proposition for both new and existing customers. As consumers rely on an ever‑wider range of devices in their daily lives, we are committed to ensuring our solutions keep pace and continue to offer outstanding value and peace of mind.
This achievement is also a proud moment for SPB UK. Insurance2Go is a key part of our portfolio, and its success reflects the dedication of colleagues across claims, customer care, underwriting, digital development, and operations. Their hard work ensures that customers receive not just insurance cover, but genuine confidence and support when they need it most.
Reflecting on the win, Lorraine Higham, CEO of SPB UK, said:
“This award is a fantastic achievement for Insurance2Go and a milestone for SPB UK. It represents not just industry recognition, but the trust our customers place in us every day. Our teams work incredibly hard to deliver protection that truly works for consumers, and this award reflects that commitment.”
With strong foundations, outstanding customer sentiment, and an exciting development pipeline ahead, this award sets the tone for a bold and ambitious year for Insurance2Go. We look forward to continuing to innovate, improve, and grow and bring even more value to customers and raising the bar for what great insurance should look like.