{"id":1503,"date":"2025-11-03T08:00:00","date_gmt":"2025-11-03T08:00:00","guid":{"rendered":"https:\/\/spb-wordpress-001-gvcsekfkh8cxdcef.francecentral-01.azurewebsites.net\/insight\/convertir-la-proteccion-en-un-motor-de-crecimiento\/"},"modified":"2026-02-03T13:00:48","modified_gmt":"2026-02-03T13:00:48","slug":"convertir-la-proteccion-en-un-motor-de-crecimiento","status":"publish","type":"insight","link":"https:\/\/www.spb.eu\/es\/insight\/convertir-la-proteccion-en-un-motor-de-crecimiento\/","title":{"rendered":"Convertir la protecci\u00f3n en un motor de crecimiento"},"content":{"rendered":"<section class=\"block --hero-insight --bg-white align wp-block-acf-hero-insight --first --last\">\n    <div class=\"block__inner\">\n\n        <!-- Back Button -->\n        <div class=\"block__back\">\n            <a href=\"..\/\" class=\"block__back-link\">\n                <svg class=\"block__back-icon\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n                    <path d=\"M8 0L0 6L8 12V0Z\" fill=\"currentColor\"\/>\n                <\/svg>\n                <span class=\"block__back-text\">Back to overview<\/span>\n            <\/a>\n        <\/div>\n\n        <!-- Centered Content Section -->\n        <div class=\"block__content\">\n\n            <!-- Read Time + Date -->\n            <div class=\"block__meta\">\n                <span class=\"block__read-time\">5 minute read<\/span>\n                <span class=\"block__meta-separator\">\u2022<\/span>\n                <time class=\"block__date\" datetime=\"2025-11-03T08:00:00+00:00\">\n                    03\/11\/2025                <\/time>\n            <\/div>\n\n            <!-- Title (H1 in violet) -->\n            <h1 class=\"block__title\">\n                Convertir la protecci\u00f3n en un motor de crecimiento            <\/h1>\n\n            <!-- Pills: Category and Tags -->\n            <div class=\"block__pills\">\n                                    <a href=\"https:\/\/www.spb.eu\/es\/insights\/?category=case\" class=\"block__pill --category\">\n                        Case                    <\/a>\n                \n                                                            <a href=\"https:\/\/www.spb.eu\/es\/insights\/?tag=business\" class=\"block__pill --tag\">\n                            Business                        <\/a>\n                                            <a href=\"https:\/\/www.spb.eu\/es\/insights\/?tag=retail-ecommerce\" class=\"block__pill --tag\">\n                            Retail &amp; ecommerce                        <\/a>\n                                            <a href=\"https:\/\/www.spb.eu\/es\/insights\/?tag=spain-iberica\" class=\"block__pill --tag\">\n                            Spain &amp; Ib\u00e9rica                        <\/a>\n                                                <\/div>\n\n            <!-- WYSIWYG Content -->\n                            <div class=\"block__article-content\">\n                    <p>SPB implement\u00f3 un programa de garant\u00eda totalmente integrado para un importante minorista, mejorando la experiencia del cliente, el conocimiento operativo, la fidelizaci\u00f3n y el incremento de ingresos a lo largo de todo el proceso de venta.<\/p>\n<p><strong>Desaf\u00edo<\/strong><br \/>Un importante minorista buscaba lanzar una oferta de garant\u00eda y seguro contra da\u00f1os accidentales totalmente integrada para impulsar sus ingresos. La soluci\u00f3n deb\u00eda combinar una cobertura integral, una integraci\u00f3n fluida en el punto de venta, una gesti\u00f3n eficiente de reclamaciones y herramientas digitales modernas para optimizar la experiencia del cliente.<\/p>\n<p><strong>Soluci\u00f3n de SPB<\/strong><br \/>SPB implement\u00f3 un programa de garant\u00eda integral que cubr\u00eda todo tipo de da\u00f1os, incluso m\u00e1s all\u00e1 del per\u00edodo de garant\u00eda del fabricante. Nuestros equipos garantizaron una integraci\u00f3n completa con los sistemas de punto de venta y ventas del minorista, incluyendo:<\/p>\n<p>activaci\u00f3n autom\u00e1tica de p\u00f3lizas,<br \/>paneles de informes en tiempo real,<br \/>procesos digitales fluidos para clientes y personal.<br \/>Todos los componentes se dise\u00f1aron para crear una experiencia fluida y consistente, desde la compra hasta la reclamaci\u00f3n.<\/p>\n<p><strong>Impacto<\/strong><br \/>El minorista ahora se beneficia de una oferta de protecci\u00f3n integrada que fortalece la satisfacci\u00f3n y la fidelizaci\u00f3n del cliente, a la vez que genera ingresos adicionales. La fluidez operativa y la informaci\u00f3n en tiempo real proporcionada por SPB tambi\u00e9n mejoraron la toma de decisiones y el rendimiento diario del programa.<\/p>\n                <\/div>\n            \n        <\/div>\n\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1505,"template":"","meta":{"_acf_changed":false},"categories":[117],"tags":[118,119,120],"class_list":["post-1503","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-case","tag-business","tag-retail-ecommerce","tag-spain-iberica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Embedded Insurance Case Study | Retail | SPB Group<\/title>\n<meta name=\"description\" content=\"SPB ayuda a los socios minoristas a reducir el riesgo percibido, aumentar el valor promedio de los pedidos y generar nuevos ingresos recurrentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spb.eu\/es\/insight\/convertir-la-proteccion-en-un-motor-de-crecimiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embedded Insurance Case Study | Retail | SPB Group\" \/>\n<meta property=\"og:description\" content=\"SPB ayuda a los socios minoristas a reducir el riesgo percibido, aumentar el valor promedio de los pedidos y generar nuevos ingresos recurrentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spb.eu\/es\/insight\/convertir-la-proteccion-en-un-motor-de-crecimiento\/\" \/>\n<meta property=\"og:site_name\" content=\"SPB Group - 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