SPB Belgium merges with Cap Protection to become SPB Benelux


Press release

Published by SPB

SPB, the European leader in affinity insurance and services for major brands, is announcing the merger of CAP Protection, Belgium’s leading affinity broker, with SPB Belgium, which now becomes SPB Benelux. The merger follows on from the SPB group’s acquisition of CAP Protection announced in March this year. Chris Staal, previously director of CAP Protection and SPB Belgium, has been appointed director of SPB Benelux, based in Antwerp.

Commenting, Chris Staal said: “With the SPB Benelux brand, grouping all the activities of CAP Protection and SPB Belgium, we will be able to bring our customers new affinity insurance and service offers not just in Belgium but in the Netherlands and Luxembourg as well. We have also just opened the first Phone Service Center in Antwerp, an international brand of Point Service Mobiles, our local repair and exchange network for mobile phones and gadgets.”

Jean-Marie Guian, Chairman of the Board of SPB, said: “We are delighted with the acquisition of CAP Protection and the launch of SPB Benelux, with which we share a common vision of the affinity insurance business and which creates new opportunities in insurance policies, warranty extensions and attractive services for major brands in the Benelux region.”

Press contacts
Pauline Reynaud (SPB) - preynaud@spb.eu
Estelle Joubert (SPB) - ejoubert@spb.eu
Ilse Staal (SPB Benelux) - istaal@spb.eu