SPB and CAP Protection form an alliance in Benelux


Press release

Published by SPB

SPB, the European leader in affinity insurances and services for major brands, and CAP Protection, Belgium’s leading affinity broker, have formed an alliance aimed at strengthening their business presence in Benelux.

The alliance will harness the local-market knowledge acquired by CAP Protection combined with the size of the SPB group to bring customers in the Benelux region new affinity insurance solutions and the best services. To that end, Chris Stall, current CEO of Cap Protection, will also coordinate all of SPB’s business in Benelux, based in Antwerp.

Commenting, Chris Staal, current CEO of CAP Protection and head of SPB business in Benelux, said: “We are very happy to have formed an alliance with a family business with a dynamic similar to our own. The move will enable us to boost our presence in Benelux, bringing our customers new affinity insurance solutions and the best services.”

Jean-Marie Guian, Chairman of the Board of SPB, said: “We are delighted with the alliance with CAP Protection, with which we share the same vision of the affinity insurance business. The alliance creates attractive new insurance, warranty extension and service opportunities for major brands in the Benelux region.”

About CAP Protection
CAP Protection (CAPP) is a Belgian company that develops and manages warranties and warranty extensions for a range of products, including white and brown goods, nomad devices, cars and green energy technologies. CAPP is a young company, founded in 2005, but benefitted on creation from the extensive experience of its founder Eddy Staal, who has developed a number of warranty extension products in his career. In less than ten years CAPP has become a major player in the Benelux market and in Belgium in particular. With a 20-strong workforce, CAPP supports customers including Selexion/Euronics, Exellent and Federauto. Find out more at www.spb.be

Press contacts

Pauline Reynaud – preynaud@spb.eu
Estelle Joubert - ejoubert@spb.eu

CAP Protection
Ilse Staal – IStaal@spb.eu