Liliane Lim appointed Executive Vice President, Finance and Strategy and a member of the SPB Group Executive Committee; François Commune joins Supervisory Board


Press release

Published by SPB

The SPB Group, the European leader in affinity insurance and services, has announced the appointment of Liliane Lim as SPB Group’s Executive Vice President, Finance and Strategy. She replaces François Commune, who is joining the Supervisory Board. Liliane Lim will be reporting to Jean-Marie Guian, Chairman of the Management Board.

With qualifications in business and finance (from ICN Business School, City Business School of London and DESCF), Liliane Lim has over 25 years’ experience at start-ups, SMEs and listed international groups, mainly in contexts of strong growth, external development and transformation.

She began her career in 1992 as an auditor at PwC. Between 1994 and 2000, she worked in management roles in accounting at Sony Music Entertainment and Universal Music. Between 2001 and 2015, she held a number of increasingly senior positions at The Phone House. After starting out as Finance Director for the retail business, in 2005 she was promoted to Chief Financial and Development Officer for the group in France. This role encompassed a broad range of responsibilities in finance, legal, audit, risk management, purchasing, facilities management, and development. In 2012, she became Chief Operations Officer (Business Unit and Development) of the mobile insurance business unit. Liliane joined the SPB Group in March 2018 as Director of Finance and Transformation and a member of the Management Board of subsidiary Point Service Mobiles.

Since 2013, Liliane has also been committed to helping finance and support start-ups through Femmes Business Angels, Europe’s leading network of female private investors, on whose Board of Directors she sits.

François Commune is a graduate of École supérieure de commerce de Paris (ESCP) and holds an MBA from Cranfield University (UK). He began his career in 1980 as Treasurer and subsequently Central Financial Controller at the Hoechst Group’s French subsidiary. In 1987, he founded consulting firm Pillet & Associés, where he is a senior consultant. In 1991, François joined Fiat France as Deputy Finance Director. In 1998, he moved to Europ Assistance as Deputy Finance Director, before becoming Deputy Chief Executive Officer in 2000.

François joined SPB in 2006 as Managing Director, Finance and Alliances and a member of the SPB Group’s Management Board. In this role, he contributed to the Group’s growth by overseeing a number of acquisitions: AVI International, Ifebo, D&P Affinity, Citygaranties, Insurance2Go, SPB Services (formerly O2M), Point Service Mobiles, SPB UK & Ireland (formerly Citymain), SPB Garant (formerly PC Garant) in Germany, SPB Benelux (formerly Cap Protection), Loxy, M-Rep in Austria and, recently, Save.

Commenting, Jean-Marie Guian, Chairman of the SPB Group’s Management Board, said: “With the appointment of Liliane Lim, the SPB Group is gaining top-tier financial and strategic expertise that will help us develop both in France and internationally. Furthermore, I am delighted that this appointment will strengthen gender equality on the SPB Group’s Executive Committee. I am also happy that François Commune has been appointed to the SPB Group’s Supervisory Board. François has made a significant contribution to the Group’s growth, successfully overseeing acquisition projects in Europe.”

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