Appointment: Romuald Censier is promoted as Sales and Marketing Director and join the SPB Group's Executive Committee


Press release

Published by SPB

The SPB Group, European leader in affinity insurance and services, is announcing the appointment of Romuald Censier as Sales and Marketing Director. He reports to Jean-Marie Guian, Chairman of the Management Board, and joins the Executive Committee of the SPB Group. He replaces Pascal Briodin, who left the company by mutual agreement.

As graduated of ISC Paris, Romuald Censier has 20 years of experience in affinity insurance with multi-sector expertise including: banking, telecoms, retail and e-commerce. Romuald Censier began his career in 1997 as Development Manager in the Banking field for RSA/Quintess. In 2001, he co-created a start-up specialized in transport field, laureate of the Jacques Douce competition before becoming IT Consultant for Accedo in 2005. From 2005 to 2007, he was in charge of the establishment of Dr. Web in France and Switzerland. He joined the SPB Group in 2007 as a Key Account Manager, took care of the sales development in the telecom sector and contributed to develop the expertise of SPB in the digital marketing. Over time, he has developed the key account portfolio in the retail and e-commerce sectors. 

SPB Group’s Chairman of the Management Board, Jean-Marie Guian, said: « I am delighted with the appointment of Romuald Censier as  Sales and Marketing Director. Romuald joined us 11 years ago and benefits from a large expertise in all our key sectors of the telecoms, the banking, the retail and the e-commerce. A creative and dynamic, he will provide a valuable support to our marketing and sales team in France and, when it is relevant, on the international stage, to offer innovative and digital affinity solutions, whether you want to retain and enhance customer loyalty or identify and acquire new prospects. »

Full biography and photography available on request.

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