To mark its 50th anniversary, SPB is beginning a new chapter with 50 million policyholders in Europe


Press release

Published by SPB

SPB, the European leader in insurance and affinity services for more than 100 major brands, now manages 50 million policyholders in Europe. This is a major landmark for the company.

According to Jean-Marie GUIAN, Chairman of the SPB group's Board of Directors:This reflects the confidence our key account partners and insurers place in us, but also represents a challenge. To support our partners, we have made significant investments both in terms of human resources and IT, in order to deliver high quality and high value-added services. SPB has been IS0 9001-certified since 1997.

In the coming years, our ambition is to consolidate our existing partnerships and pursue our international developments, particularly in e-commerce, by maintaining the financial balances of our insurance programmes and the quality of our services.

About SPB
SPB operates as a broker and is European leader in affinity insurances and services for more than 100 major brands, with implantations in 12 countries such as Belgium, France, Germany, Italy, Luxembourg, Morocco, Poland, Portugal, Spain, Tunisia, the UK and the USA. SPB is an independent family-held company founded in 1965. Operating on a white label basis, SPB offers unique expertise in designing and managing tailor-made insurance programmes, warranty extensions and related services for banking products, mobile phones and devices, household needs and everyday goods. SPB’s skill chain allows customers to build value and loyalty. Founded in Normandy in northern France, SPB employs 1,800 collaborators. SPB’s model is robust, generating over €260.7 million gross revenue with a prestigious client roster that includes Alternate, Auchan, BNP Paribas, Bouygues Telecom, Carrefour, Cdiscount, Darty, E. Leclerc, Fnac, Gamestop, Insurance2Go, LCL, Orange, Media Markt Europe, Porta and SFR.

Press contact
Pauline Reynaud -
Estelle Joubert-Rouchon -

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