Promotion of Liliane Lim to Deputy Managing Director of the SPB Group


SPB Group, Europe’s leading provider of insurance and affinity services, announces the promotion of Liliane Lim to Deputy Managing Director, Finance and Strategy. She reports directly to Jean-Marie Guian, CEO of SPB Group.

With a commercial and financial background (ICN Business School, City Business School of London, DESCF), Liliane has nearly 30 years of experience in start-ups, SMEs and international listed groups, mainly in the context of strong growth, external development and transformation.

She began her career in 1992 as an auditor with PWC, and then assumed the responsibilities of accounting director from 1994 to 2000 within Sony Music Entertainment and Universal Music. Between 2001 and 2015, she held various positions of increasing responsibility within Phone House. In 2005, she became head of the group’s administrative and financial management in France with a focus on business development. She manages a wide range of financial, legal, audit and risk, purchasing, general services and development areas. In 2012, she became Business Unit & Operations Director of the Services division, which includes the Mobile Insurance business.

In March 2018, Liliane joined the SPB Group as Finance and Transformation Director and member of the Management Board of the Save subsidiary specialising in repair, refurbishment and recycling. She then played a key role in the reorganisation of the SPB Group’s service activities. In September 2019, she was appointed Finance and Strategy Director of the SPB Group and joined the Executive Committee.

« I welcome the appointment of Liliane Lim as Deputy Managing Director, Finance and Strategy of the SPB Group. Liliane played a key role in the reorganisation of the SPB Group, including the 2020 resilience plan, and in its financial management in the context of an unprecedented pandemic, only a few months after taking office! There is no doubt that she will contribute greatly to the future success of SPB! »

Jean-Marie GUIAN

CEO of SPB Group

Since 2013, Liliane Lim has also dedicated herself to financing and supporting start-ups through Femmes Business Angels, Europe’s leading network of female private investors, committed to promoting women in entrepreneurship and shareholding. Liliane is currently 53 years old.